Global wireless telephone market by the contradictory influence of financial urgent position, in 2009 the international wireless telephone shipments will drop 8.3% (IDC projected data), and smart wireless telephone market contrarian expansion, in 2009 international intelligent wireless telephone shipments will increase by 6% -11% (iSuppli anticipated data). Admoc from another set of facts and numbers displays that: iPhone OS functioning scheme in the international wireless OS market share by half a year before to 4% development in February 2009 to 33% of Symbian’s market share in the identical time span dropped 64 per hundred from 43 %, Windows Mobile market share from 13% to 7%. The identical report furthermore disclosed that G1 the first Android wireless telephone market at 3 months after the United States smartphone market share of 5%.
Exclaimed the industry: the descent of the Nokia Terminal king! The descent of Motorola’s portable handset development are valued, but the descent of the Nokia portable Internet development event. By Sony Ericsson, Motorola, Samsung and LG of the assault, which is Mobile Jianghu; Nokia by Apple and Google’s assault, it is portable Internet arena. Only this way can we clarify why Apple and Google as a portable apex new personnel quickly.
Apple’s success: gaze out of Terminal Terminal
iPod does not lie in the carried on triumph of the iPod, but iTunes, iPhone does not lie in the carried on triumph of the iPhone, but iTunes, portable me, app warehouse and other services and applications. iPod and iPhone yield are outstanding, but only as a leaning over purpose, the triumph of wares research to perform the wants of innovative writing. Nokia and other conventional manufacturers like to ensnare up, but in addition at wares research and service research efforts of these two characteristics of pain. Telecom Consulting Derui consider, OS is the key.
Product innovation in the industry think, iPhone user experience because of the near perfect, because it is a comprehensive software and hardware terminal from the apple have to master in order to master the hardware OS authorize production. Windows mobile master license and authorization compared to hardware manufacturers have the authority to achieve the perfect hardware and software co-ordination, the advantages of both sides are playing to the limit, so as to product innovation provides a great deal of room.
Innovation in the service, iTunes, Mobile me as well as the iPhone’s app shop, etc. Services are founded on the murdered OS development, and through an open SDK to command the right to reconsider submissions, which play a third-party developers can furthermore churning of concepts Application denied. Audit apps for the wholesome development of the app shop is very essential to flaunt open on google at this issue is furthermore unambiguous. apple crop mastered the OS, on the ownership of the autonomy of service discovery, or creative genius furthermore need to depart the hands of others.
Nokia’s dilemma: looking forward to the expansion of service areas
Nokia is an awkward role. On the one hand, as the terminal area of the king, has an enviable customer base; On the other hand, the field in the terminal instead of a strong market position allows operators to a high degree of vigilance. Objectively evaluate, Nokia’s user base is only reflected in the stock, in increments, in particular, smart mobile phone users, the poor performance. In addition, Nokia is also the weakness of the user control: control from the physical point of view, until recently a wholly-owned Nokia to buy Symbian, Nokia’s only complete control of the operating system, from the point of view of locus of control, users of Nokia’s image in the eyes at more is a manufacturer, and do not represent a culture, brand loyalty concerns exist.
Early in 2006, according to Nokia from the “Services and Software” to “terminal equipment R & D and manufacturing” to “market operator” means the value chain into its business sector, and to “services and software” as the strategic focus, and subsequently carried out a large number of acquisitions to complement its mobile Internet services and the accumulation of applications. However, the performance of their markets, these efforts seem to be the strong impact of the iPhone was routed. Symbian’s bloated and cumbersome verification are the main factors, in fact, because of the reasons for the operating system, the existing mobile phone can not access a lot of Nokia OVI Store. Another reason is that Nokia in the mobile Internet the most developed in Japan, South Korea and the United States market share is very limited, although the specific reasons vary, but operators are one of the key customization. Operators resulted in the vigilance of Nokia Nokia’s influence only exist in some countries in Western Europe and emerging markets.
With the iPhone’s quick advance in market location, operators may be mindful of the iPhone’s reliance, consequently, chances survive Nokia, the premise is still in its wares research and service innovation. Nokia 5800 from the recital at the North American market, the Nokia yield at demanded many of improvements, service deductions in the paddock can view frontwards to.
Internet forces: the market into the terminal
Google is a extraordinary role. Can not be dismissed is the strong programs Google R & D capability, computing supplies and the Internet in the conventional environs of the tentacles everywhere. OS and other portable handset holders do not like, android market’s instantaneous aim is to speedily enhance the competitiveness of the android running procedure, as an alternative to trade surviving OS users warehouse their applications. Therefore, Google does not get any programs sales revenue. The Android podium will be the greatest objective of the portable eco-web, and the accumulation of its Internet supplies transplant, realise expansion in the next decade. In augmentation, Android portable OS is only as a commencing purpose, the greatest aim is to become a PC and portable inventions, embracing all apparatus, embracing a unified platform.
Although there is no evidence that Google participated in the hardware design, but its UI design capabilities rival Apple can, therefore, android mobile phone is worth looking forward to the product innovation. Innovation in the service, Google Mobile Internet and necessary attention to the difference between the Internet, much remains to be not only to Internet applications and services transplantation.
In addition, Microsoft’s mobile OS in the area of the basic extension of the PC Windows business model. As a service innovation, Microsoft introduced the apple keep Windows Market for Mobile. Telecom Derui good advice does not: First of all, its main support HTC camp google and apple are becoming close partners, Microsoft’s ability to negotiate; Secondly, WM market share and accumulated over the years has been the iPhone mobile applications beyond relax, there is no advantage to speak first.
Terminal from the current development, firmly grasp the mobile operating system mobile terminals are the only way to say, is the only way to ensure that the user experience.